Amazon Prime Day 2020: the best deals to watch out for
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  • Amazon Prime Day 2020 kicks off on 13th October 2020. Here’s everything to know from the best deals to how to become a Prime customer…

    Thanks to our new normal and ongoing restrictions, 2020 has seen us shopping online more than ever. Tech, books, homeware – you name it, we’ve been buying it, and more often than not, from Amazon. It’s therefore no surprise that we’re counting down the days until Amazon Prime Day 2020.

    For those who are new to the joys of Amazon Prime Day, the date is an opportunity for Amazon Prime customers to shop with huge and exclusive discounts. It’s essentially a mini Black Friday on Amazon but just for Prime customers. Sales start at 00:01am on Tuesday 13th October and end at 23:59pm on Wednesday 14th October.

    Of course, you’ll need to be a Prime member to take advantage of these amazing deals. But the good news is you can get a 30-day free trial by signing up on the Amazon website, meaning you can take advantage of the deals without having to pay for your membership (for now).

    Sign up now: Amazon Prime 30 day free trial

    With the sales well and truly on the horizon, it’s time to get planning and make the most of all these money-saving deals…

    Amazon Prime Day early deals: Quick links

    Are any Amazon Prime Day early deals live now?

    Although Amazon Prime day doesn’t officially begin until just after midnight on Tuesday 13th October, they’re keeping us sweet by launching a few deals early. Some of the early deals Prime members can bag include:

    ghd Curve Creative Curling Wand – was £129 now £97.99

    Been saving up for a new hair tool? This early deal couldn’t have come at a better time, as ghd’s famous Curve curling wand is currently selling at more than £30 off. Heating at the brand’s optimum styling temperature of 185°C with ultra-zone technology, you’ll be able to create endless big and bouncy styles with this iconic tool. View deal

    Foreo Luna mini 2 Facial Cleansing Brush – was £99 now £69.30

    One of the most popular cleansing brush brands out there, you can get some serious savings on a new FOREO right now. The soft silicone bristles offer a deep cleanse that can remove as much as 99.5% of dirt, and the FOREO LUNA mini 2 comes with eight different speed settings and a built-in timer. View deal

    Echo Buds Wireless Earbuds – was £119.99 now £79.99

    With Bose noise-reduction technology and a design built to cut out background noise, the brand new Echo Buds earbud headphones work with the Alexa app for hours of on-the-go listening. With the Eartip Sizing test, you can choose the ear bud tip size that’s right for you for a more comfortable listening experience. View deal

    Kindle Paperwhite – was £119.99 now £79.99

    The Kindle has forever changed the way we read books, and there’s no better time to invest than while they’re £40 off. Waterproof and with a hi-res display and 8GB worth of storage, the battery life lasts for days, not hours, so you can read the latest page-turner wherever you are. View deal

    Oral B Genius 9000 CrossAction Electric Toothbrush – was £299.99 now £99

    We’ve all seen the adverts, most dentists would recommend we use an electric – but they’re normally a bit pricey. Right now you can save yourself a massive £200 on this electric toothbrush from Oral B, which comes with four brush heads, travel case, six cleaning modes and links up to your smartphone via an app. View deal

    When is Amazon Prime Day 2020?

    Amazon Prime Day 2020 is in October this year, running from Tuesday 13th October 2020 at 12am to Wednesday 14th October 2020 at 12pm. Amazon Prime Day is usually held in July, but it has been delayed this year due to the impact of Covid-19 and the subsequent demands put on online shopping and delivery.

    What is Amazon Prime Day?

    Amazon Prime Day is a day (well, 36 hours) of eye-watering discounts from the e-tailer, with 2020 being its sixth year ever. On 13th October 2020, Amazon will be slashing its prices on everything from tech to fashion for all Prime customers, and you’ll want to jump on board.

    Over 100,000 products are going to be on offer – including some of Amazon’s own products like the Alexa and Kindle – so now’s the time to buy if they’ve been collecting dust in your wish list. New deals will be rolled out as often as every five minutes.

    Which is better, Amazon Prime Day or Black Friday?

    On Amazon, Prime Day and Black Friday are fairly similar, with the site offering big discounts on both occasions. Most other retailers however only celebrate Black Friday, so there will be a much bigger choice when shopping for Black Friday.

    But if you plan well and do both, you can scatter your money-spending over two months rather than one.

    What deals can we expect from Amazon Prime Day?

    With literally thousands of deals across Amazon’s broad selection, there are usually two types of bargains: Deals of the Day and Lightning Deals.

    Amazon Flash Deals

    Throughout the week small numbers of products that are very rarely on sale will be available at a heavily discounted price. They’re usually only on sale for a matter of hours, so you have to be on it on the day, as they’ll be gone in, err, a flash… Hence the name.

    Amazon Lightning Deals

    While Amazon often runs Lightning Deals, on Prime Day they’ll be rolling them out as often as every five minutes. To add pressure, these deals will come with a little timer and availability bar showing how many are left in stock. Here’s a top tip: if you put a Lightning Deal into your shopping cart, be sure to buy it within 15 minutes! After that, Amazon will automatically eject the item and you’ll have to fight the rest of the crowd for it again.

    If you’ve missed out on anything, you can always try your luck by joining a waitlist on a product – in case they restock, or somebody changes their mind about a big purchase. Another benefit of having a Prime membership on this hallowed day is that you’ll be able to receive your products in as short a time as one hour – but don’t panic if that’s not ideal – you can turn on No-Rush Delivery and it’ll stagger your delivery period.

    How do I access the Amazon Prime Day deals?

    In order to access Amazon Prime Day deals and snag the discounts, you need to be an Amazon Prime member. But, it doesn’t have to cost you anything, with the e-tailer offering a 30 day trial so you can just sign up for a free month-long Amazon Prime membership for the shopping festivities.

    Beyond access to Amazon Prime day, members also get bumped up to a higher priority delivery tier with free same- and one-day delivery services. You’ll also get access to all the shows on Amazon Prime Video, as well as Prime Reading and Prime Music as well. Not to mention, you will be able to get half an hour’s worth of early access to any of their Amazon Lightning Deals, meaning you’ll get to beat the crowd to amazing bargains before they sell out.

    Sign up now: Amazon Prime 30 day free trial

    Do any other sites offer Prime Day deals?

    Only Amazon marks Amazon Prime Day, but other retailers that offer price matches, including John Lewis, have been known to offer the same deals on selected products during this period.

    Prime Day runs from midday on Tuesday 13th October and will run for 36 hours, ending at midnight on Wednesday 14th October. Keep checking back here for all the best deals, as and when they’re released.

    Eat your heart out, Black Friday!