American Vogue Promotes Virginia Smith to Fashion Director | News & Analysis

Virginia Smith interviews Michael Kors at Vogue’s Forces of Fashion conference in 2017 | Source: Kevin Mazur/Getty Images

NEW YORK, United States — Virginia Smith, American Vogue’s longtime fashion and accessories market director, is taking on a new role at the Condé Nast title. In a Monday morning memo to Vogue staff, editor-in-chief (and Condé Nast artistic director) Anna Wintour announced that Smith has been promoted to fashion director. Wintour also confirmed that former fashion director Tonne Goodman and former executive fashion director Phyllis Posnick will become contributing editors after decades of leadership at the magazine.

Lisa Love, formerly the West Coast editor for the magazine, will be moving to a corporate role at Condé Nast inside the creative and event agency CNX, originally known as 23 Stories. Love’s primary focus will be Vogue’s events business. (BoF first reported the news of these changes in July.)

“[Smith] has an extensive understanding of the global fashion markets, deep relationships across the industry, and a keen sense of where fashion is going and which designers are at the forefront of that wave,” Wintour said in the memo. “Virginia’s strong point of view on fashion, coupled with her enthusiasm and curiosity, will no doubt continue to create enormous excitement and interest as she spearheads our fashion shoots, and coverage across all platforms.”

“Tonne, who has been Vogue’s fashion director since 2000, has been the mastermind behind so many of our legendary covers and countless fashion shoots,” she continued. “Phyllis has been a tireless champion of Vogue for more than 30 years, relentlessly pushing boundaries, and is responsible for some of Vogue’s most brilliant portraits. I am so grateful for their enormous body of work, and thrilled they will both continue to be an important part of Vogue in the future.”

Smith joined Vogue in 2002 from Calvin Klein, where she was the vice president of public relations.

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