We may be in the middle of Black History Month, but supporting your favourite POC businesses – including Black owned fashion brands – is something you can and should to all year round.
Last year, New York based Aurora James, founder of Brother Vellies, explained that big retailers were falling short of lending a helping hand to smaller brands,.
She said, ‘So many of your businesses are built on Black spending power. So many of your stores are set up in Black communities. So many of your sponsored posts are seen on Black feeds. This is the least you can do for us. We represent 15% of the population and we need to represent 15% of your shelf space.’
Aurora started the 15% percent pledge, and retailers have started to notice, but there is more to be done. As a consumer, if you want to help, you can get involved by reassessing how you spend your money, and if you can, spend 15% of your monthly spending on black-owned brands and businesses.
Over in the UK, Black Pound Day was launched last summer, which encourages shoppers, on the first Saturday of the month, to buy from local and online Black-owned businesses rather than their usual stores. It’s an easy and achievable call-to-action that will go a long way towards re-adjusting the economical imbalance that we see across the UK and globally.
With that in mind, here are some incredible designers of colour – such as Louisia-born Christopher John Rogers, whose colourful designs have been worn by everyone from Beyonce and Rihanna to Michelle Obama – and Black owned fashion brands – such as the timeless TOVE and Cushnie – some UK-based and others from around the globe (which deliver worldwide), that you can discover now.
Scroll down for a mix of gorgeous dresses, handbags and accessories and where to buy them.