MILAN, Italy — Italian luxury outerwear maker Moncler on Thursday forecast more growth in 2019 after a new product strategy based on faster-paced collections helped to produce a 19 percent increase in sales last year and boosted profitability.
Revenue last year rose to €1.42 billion ($1.62 billion), just above a Refinitiv SmartEstimate of €1.4 billion. Stripping out the impact of currency moves, sales rose 22 percent.
The group last year changed its strategy in favour of monthly product launches to keep up with the luxury fashion industry’s younger and more fickle customers.
Chairman and chief executive Remo Ruffini was optimistic even though the economic outlook was uncertain.
“We know that economic and geopolitical uncertainties could make the path steeper in the coming months, but I believe it is precisely in difficult times that one becomes stronger,” he said in a statement.
Moncler, which sells signature puffer jackets for as much as €1,000, proposed a dividend of €0.40 per share on 2018 results, up from €0.28 the previous year.
Adjusted earnings before interest, taxes, depreciation and amortisation (EBITDA) rose to €500.2 million from €411.6 million, above expectations of €478 million, with core profit margins rising slightly to 35.2 percent.
By Agnieszka Flak; editor: Jane Merriman.
Moncler Says ‘Genius’ Strategy Worked
Moncler ‘Genius’ Promises New Strategy for Instagram Age
The Newness Imperative: Innovate or Fade