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A guide to your new favourite brands
The last few years has seen a huge rise in the availability of plus size fashion, with a host of new brands emerging and some well-established favourites creating a plus size offering. The stats suggest that the UK woman is a size 16, suggesting the market for plus size fashion is quickly catching up with, and might even overtake, its straight size sister.
While plus size fashion may still be living in the shadows, it has certainly come a long way, and with the likes of Crystal Renn, Ashley Graham and Paloma Elsesser walking the shows at fashion week, we’re slowly seeing designers create fashion-forward styles that aren’t just catered towards size 6-8 women.
This is a round-up of plus size brands you need to know, whether it’s reminding you of some old favourites that are bringing something fresh to the table or a new kid on the block…
Founded by London-based Nana Rasoeva, this brand new size-inclusive brand (see main image above) perfectly fulfills their mantra, ‘luxury that fits’. Focusing on ‘confidence and identity. It is dedicated to creating contemporary plus size pieces that drape, frame and flatter the fuller figur’e – The Hour is available in sizes 14-26 and features a covetable mix of wardrobe essentials from tailored jackets to THE perfect pair of tuxedo trousers.
Part of the Italian Max Mara group, Marina Rinaldi specialises in high-end stylish curve clothing, in sizes 12 to 28. Shop here for the most amazing occasionwear.
From fashion-forward oversized shirts and printed dresses to more classic pieces like tailored trousers and knitwear, Matalan’s Papaya Curve section has a little bit of something for everyone.
Simply Be has been ahead of the plus size fashion curve for quite a while, and is one of the brands with the most styles to shop from (1,000s of products last time we checked). Shop party dresses, checked blazers and more in sizes 12–32.
New Look’s sizing goes up to a UK32 on most of its styles, which means you can shop the same trendy pieces as everyone else rather than having to go to a different section. But where New Look really wins is the wide fit shoes, which can be hard to come by elsewhere.
Founded in 2013, Dearcurves is the go to brand for contemporary, minimalistic plus size women’s wear. The brand’s signature aesthetic is the creative integration of carefully sourced premium fabrics in perfect harmony with traditional African inspired wax prints. It stocks sizes 14 to 24.
We’re a little obsessed with M&S’s Curve collection, which includes trend-led pieces in sizes 18-32, carefully tailored as opposed to simply made bigger. Think tops with longer hemlines, gorgeous fabrics that don’t cling and discreet elasticated panelling for added ease.
For affordable plus size clothing, head straight to Tu Clothing’s Plus Size section (their petite selection is also great). Our top buys include summer dresses, cosy knitwear and strappy sandals.
You can’t go wrong with Evans, another one of the plus size originals. It covers everything from party dresses and workwear to coats and lingerie, for sizes 14 to 28.
Anna is one of the pillars of the designer plus size industry; a Central St Martins graduate, Anna has over two decades in the business – no mean feat for any plus size label. Famed for her gorgeously unique prints (designed in house) and easy to wear silhouettes, Anna’s pieces are always timeless.
Focusing on the luxury end of the market, the team behind US felt there was a gap in the market for simple everyday pieces in beautiful fabrications and top quality construction. Universal Standard is all about giving the option for elevated essentials for women size 14 to 32 and unsurprisingly everyone has gone crazy for this luxe basics line. Working with some of the industry’s top creative teams, Universal Standard is setting a new standard in plus size fashion.
A personal favourite, Yoek is my go to plus size brands for cute, easy to wear, quality, everyday pieces. With items in my wardrobe over five years old and no different from the day they were purchased, Yoek always stands the test of time. Perfect for printed and embellished tunics, palazzo trousers and fun prints, it’s no surprise they have a legion of loyal fans. However, most exciting is the return of their leather line. Fashion forward styling in buttery soft leather, the new line offers leather shirts, jackets and dresses that really make them stand out in the plus size arena.
An exclusive to plus size designer online retailer Navabi, Manon Baptise is fast becoming the go to label to grab those fashion trends. Embracing AW18 trends such as brocade, Seventies and the continued love affair with the bomber jacket, Manon Baptiste is the label with its finger on the fashion pulse!
Elvi is one of the plus size brands that has done a complete U-turn, so if you haven’t looked at their offerings in the last year, it’s time to reacquaint yourself. This well curated, beautifully designed and fashion forward thinking collection is now up there with some of the best plus size fashion brands around. Competitively priced, Elvi offer great on trend and stylishly chic separates, dresses and a sprinkling of occasion wear to seal the deal.
Established in August 2016, Kai Collective is a London-based womenswear brand of attainable clothing with luxury aesthetics founded by fashion and travel blogger, Fisayo Longe. The fashion-forward pieces come in sizes XS to XXL (UK 18).
Dedicated to sizes 42 to 56, JUNAROSE by VERO MODA is a plus size fashion brand offering the latest trends catered towards young, trend-conscious women.
The selection of clothing at ASOS Curve just gets better and better. First off there is ASOS’ own range, which covers everything from casual staples to plus-size wedding guest dresses, and then there are all the other plus size brands the site stocks, which equals to over 100 brands and 4000+ styles.
The sister brand to Phase Eight, Studio Eight is their first foray into plus size fashion. Keeping to the aesthetic of the Phase Eight signature, you can expect great work wear separates, glamorous evening wear, tape wear embellishment and fantastic weekend casuals. As the collection evolves alongside Phase Eight their style outlook becomes more intertwined, offering a little Phase Eight style to those above a size 18.
Plus Equals are definitely looking to inject some fun and frivolity into the plus size fashion market. Plus Equals sells hand-picked vintage and reworked clothing in sizes 14-26. The brain child of stylist Jazmin Lee, Plus Equals selects and upcycles vintage pieces to create one off garments, helping you express your personality in carefully crafted and unique pieces. From sequins to faux-fur, they’re not missing a fashion beat.
Carmakoma is the line for those with a rebellious nature. Rock chick glam and androgynous silhouettes are combined with sexy cuts, edgy styling and feminine details to create a stylish and individual brand that thinks fashion first and plus size second. Design duo Weiss and Lykke strongly believe that ‘beauty cannot be reduced to a size label and that clothes should fit the body not the other way round’. A regular at Copenhagen Fashion Week, Carmakoma is cutting up the plus size rule book and doing it their way.
River Island’s plus section is a treasure trove of statement pieces. From throw-on floral dresses to denim jackets, there is a wide selection to choose from, for sizes 18-28.