The Iris Apfel x H&M collection is launching tomorrow and here’s what I’m buying

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Back in December, H&M announced it was collaborating with New York’s most famous fashion icon, Iris Apfel, for a new collection to celebrate her 100th birthday.
The beloved fashion muse has been serving up her unique style for decades, and is particularly known for her love of colour and prints, statement jewellery and those trademark oversized glasses.

Iris is also a self-made businessperson, interior decorator and fashion designer in her own right. The Iris Apfel x H&M collection pays homage to her eccentric style.
Now the wait is almost over, since the collection launches tomorrow, and I can’t wait to shop it.

As you can gather from the images, it will include coordinating sets, floral suits, tiered ruffle dresses and bright printed dresses, featuring a mix of textures, interesting cuts and patterns.
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For a woman who loves her chunky jewellery so much, it would be a crime not to have accessories in the mix, and rest assured, there will be. Expect a jewellery and accessory line ‘designed to complement the wardrobe’. They will take inspiration from Iris’s layered look, and take their cue from many themes including plants, animals, and treasures from another world.
All materials used in the collection are recycled, or more sustainably sourced and each garment and accessory has been made with circularity in mind.

Iris Apfel says, ‘I think H&M is fabulous and they are absolute pioneers in their field – which I love! I love doing high style at affordable prices, which H&M has mastered!’

The collection ranges from £19.99 to £299.99 and is very likely to sell out fast, if past collabs are anything to go by, so do set your alarm clocks ready for tomorrow.

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